The Sustainable Opportunity Development Center, Inc (SOD Center) and the City of Salem LAUNCH INNOVATIVE NEW WEBSITE SERVICE DESIGNED TO SUPPORT LOCAL BUSINESS
SOD Center website provides free market research and business intelligence to help small businesses
Salem, OH, - The Sustainable Opportunity Development Center, Inc (SOD Center) is launching SizeUp Salem on its website today, making powerful market research and business intelligence available to local businesses to help them succeed.
Local businesses can now access industry-specific and hyperlocal information to help them grow and make smarter decisions using Big Data analysis. The research is individually customized for each company. By using the website service local businesses are able to:
- Rank their business performance compared to industry competitors
- Discover potential customers, suppliers, and better understand their competitive landscape
- Optimize advertising to target ideal customer segments
SizeUp helps to level the competitive business playing field by providing small businesses with similar market research that typically only large corporations can afford to access by contracting multinational management consulting companies or hiring internal research analysts. “In today’s information economy, if you don’t have access to information your business is at a significant disadvantage. With the launch of SizeUp on the SOD Center website, we are empowering our small businesses in Salem to be able to make more data-driven decisions to better operate, succeed, and grow,” said Mayor John Berlin, City of Salem.
In the USA, over 99% of all companies are small businesses and small businesses create the majority of all net new private sector jobs (Source: US Small Business Administration and US Bureau of Labor Statistics). From 1993 to 2015 small businesses created 425% more net new jobs than large companies (Source: US Bureau of Labor Statistics). In addition, locally-owned businesses create a larger economic impact on the local economy because more money spent with them is re-spent locally. The SOD Center and the City of Salem are committed to helping our local businesses succeed. They are the foundation of our local economy, employ our residents, create new jobs, and make our community a more prosperous place. Providing SizeUp business assistance service on our website is another way in which we are partnering with our local businesses for their success,” said Julie Needs, SOD Center Executive Director.
SizeUp uses big data, cloud computing, and computer algorithms to deliver custom analysis for local businesses. The data comes from hundreds of public and proprietary data sources covering firmographic, demographic, geographic, labor, wage, cost, consumer spending, transportation, and more.
This new service provided by the SOD Center and City of Salem is completely free to local businesses and available anytime through the SOD Center website at https://sodcenter.com.
The SOD Center enhances economic growth and development by capitalizing on opportunities and connecting resources that make Salem the community of choice, for business, industry and residents.
The Sustainable Opportunity Development Center, Inc. (The SOD Center)
440 Pennsylvania Ave, Salem, OH.
Name: Julie L Needs, Executive Director
Eva Slagle, Training Center and Downtown Development Coordinator
About SizeUp, Inc.
SizeUp is a Fintech (Financial Technology) Internet service company dedicated to providing powerful business intelligence. SizeUp helps its clients better serve their small business customers by providing high-quality market research and business insights. SizeUp enables small businesses to make better decisions through big data. As a result of SizeUp’s disruptive model of small business intelligence it has established itself as a leading Fintech company winning awards, being profiled in the media, and being invited to present at conferences around the world. SizeUp won the 1st Place award from the US Department of Commerce for a business app that helps American businesses be more competitive, improve their success, foster prosperity, and create more jobs.